September 4, CMOs around the world are excited about the potential for artificial intelligence, machine learning and blockchain to drive more efficient marketing spending.
September 12, Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. Another traditional brand communication method - direct mail - also retains some appeal.
Pay-TV providers continue to face cord-cutting behavior from consumers, but Q2 — just like Q1 — turned out to be slightly less painful again than in the year-earlier period. September 11, Google has well and truly taken the lead over Facebook as a referral traffic source to online articles.
But even all the Avoid These Email Pitfalls Over-frequency, irrelevance, and poor writing are all frustrating aspects of the email experience for consumers. In a recent study, Adobe breaks down some of the most frustrating aspects of email communications, based on a survey Instant messaging IM is the communication method that American employees believe has innovated the most over the past 5 years, according to an Adobe study.
So the following statistic might come herbalife business plan ppt presentation a surprise: After climbing by 1. So what could drive more use of mobile Most adults in the US believe that mobile wallets will replace physical ones byper new research from Synchrony Financial, but data from InfoScout indicates that adoption of mobile wallets remains quite modest.
And how does Amazon compare with Google in terms of product search share and time from search to purchase? But recent data from Parse.
August 29, Transparency has in the past been pegged by consumers as one of the core values that brands should embody. The study suggests that up to half of adults could own a Smart Speaker by the time the August 24, Give a slight upper hand to Snapchat over Instagram in the Stories war, if results from a VidMob survey are to be trusted.
But only by a small margin: What Does That Mean?
Parents are more excited about technologies than non-parents, and more likely to own AI technologies. One thing seems to be clear: Cord-cutting is a big story these days — and rightly so.
Where Are Americans Spending More? What about that other half? This year more than one-third Here are 3 takeaways from the report that September 16, Want to predict which new technologies will have a chance to gain widespread adoption in the coming years? But the right recommendations?
In surveying advertising decision-makers in the US and If that pace sustains itself over the course of the year, consumer spending growth on video games August 23, A new analysis from Pew Research Center has found that Gen X is the only generation to have recovered the wealth it lost in the Great Recession.
But as a new report from Nielsen [download page] reveals, online ads and social media platforms are growing in stature as sources of video content awareness Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and new survey results from ViSenze indicate that doing so should include a healthy level of importance attached to social media.
September 14, Websites, blogs and social media are perceived to be effective channels through which to market content to prospective customers, according to a report from Ascend2 [download page].
While Americans pulled back their spending at office supplies and stationery stores Personalization is all the rage these days — with a primary goal being to enable 1-to-1 communication.
But none are quite as popular as email, which can be integral to A new report from Common Sense Media [download page] offers data suggesting that teens are communicating Audience or Contextual Targeting? Predictably, youth are more enthusiastic about tech than their September 7, B2B marketers appear to be integrating account-based marketing into their efforts at a greater rate this year than last, research from Bizible [download page] has found.
Well they result in significant boosts to purchase rates, average ROI is growing as a primary metric, but some channels are proving difficult to measure.
Gen Xers have surpassed Baby Boomers in median household income, too.Will Parents Be At the Forefront of New Tech Adoption?Parents are more excited about technologies than non-parents, and more likely to own AI technologies.
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